Juler's Row began in 2011 as a jewelry blog by founder, Julie Bishop. New to the industry, Julie used the blog as a way to immerse herself in the world of jewelry and learn as much as possible about all aspects of the business.
After many years and many blog posts, Julie decided to take Juler's Row in a new direction. Shortly thereafter, a collaboration ensued between Julie and her mom, Amy to create "jewelry art". Amy Wilson, an interior designer and artist, took Julie's ideas and brought them to life in the form of watercolor. The "jewelry art" is available as paper prints, canvas prints, wallpaper and many other mediums. Over the years the collection has grown to include jewelry as well as clothing.