How it all began...
I wanted to take a moment to look back at the beginning of Juler's Row. It was 2010 and I had just graduated from Purdue University and was living in Chicago. I had previously worked part time for Whitney Abrams, a goldsmith and jewelry designer and started full time with her upon graduation. It was an amazing experience, I had the opportunity to learn sales, the art of custom design and metalsmithing. I loved every moment of it from our trip to Portland, Maine to learn wax carving from Kate Wolf to my first time in Tucson for the Gem Show, where I spent all my money within the first 25 minutes.
At the store I had my own bench, which allowed me to expand on what I had learned in undergrad during my two courses in metalsmithing and enameling. What I learned from Whitney helped build the foundation of my knowledge of the jewelry industry. In the evenings I started Juler's Row, inspired by my name, Julie and Jewelers Row in Chicago. The blog allowed me to learn more about the industry by interviewing designers and exploring my passion for Estate Jewelry.
One of the most memorable experiences I had with Whitney was when we took a trip to Cleveland to meet John Paul Miller, a renowned goldsmith known for his work with granulation and enamel. There was an exhibition at the Cleveland Museum of Art, where he lived, that featured more than 50 pieces of his incredible work. Whitney and I left the store on a Saturday evening and drove to Cleveland. I can't remember where we stayed, but I do remember reading a sign in the room that said if we forget to call you for your wake up your stay is free. Sure enough the morning came and there was no call, which meant our stay was free, but we were late and incredibly frazzled. The most exciting part of seeing the exhibit was that John Paul Miller was meeting us there and we joined him for lunch afterwards. It was a truly incredible experience to hear him speak about his past work and life as a goldsmith.
After meeting my now husband, I made the move to Indianapolis and started working at G. Thrapp Jewelers, a store that was very well known for their incredible custom work, estate jewelry and unique fashion jewelry. Working at G. Thrapp Jewelers gave me an opportunity to experience a completely different side of the industry. I worked on the sales floor and also helped with buying. During that time I had my first opportunity to visit Las Vegas for the annual Trade Shows and I loved every minute of it. I loved that we would attend Couture, JCK and the Estate Show. All three of the shows are so different, but equally interesting and exciting. During these years I worked as much as I could on my blog while working full time at G. Thrapp.
In early 2015 I decided to quit my job and start my own line of jewelry alongside my older sister. We named our business Katherine & Josephine after our Grandmothers. The collection features 14K gold with precious & semi-precious stones. As a lover of estate & antique jewelry there was a lot of influence in the collection from Art Deco & Victorian jewelry.
During this time I also started to move Juler's Row in a new direction from Jewelry Blog to lifestyle brand. My mom and I started working on more designs for our artwork, wallpaper & pillows. As the years have gone on we have slowly introduced more product categories and built out our collection of jewelry. I also started working part time for Petite G Jewelers, the jewelry store that took over the location of G. Thrapp Jewelers when Gary Thrapp retired. Working at Petite G was a lot of fun as I worked with colleagues that I had known for many years and had the opportunity to help sell my own jewelry designs.
In 2019 I decided to focus solely on Juler’s Row and Katherine & Josephine. I am thrilled with how Juler’s Row has grown and transitioned through the years and can’t wait to see what the future holds. We are currently working to expand our wallpaper collection and build our wholesale base. We just launched our scarves and are days away from the launch of our tote bags. As always we love to work on custom projects so please don’t hesitate to reach out if you have something in mind.